Interesting to see the name ‘A. Hassell’ in the list of Foden representatives, and that he is listed for the Cardiff area. This was Arthur Hassell who was later the rep for the Derbyshire/ Staffordshire etc areas, he lived in Ashbourne and showed us around the Foden works one evening in the 1970’s. When the factory closed he worked as a dumper driver at Tilcon’s Ballidon Quarry in Derbyshire, I understand he was sadly killed in an RTA in the Potteries while riding his bicycle. 
Pete.