switchlogic:
You’re just quibbling over the use of the word loyalty. You may have a loyal marriage but does that mean to you then that you would remain married to them no matter what they did? Loyalty is earned and can easily be lost. Using the phrase brand loyalty in this case is perfectly correct and lots of companies exercise brand loyalty.
I’m not quibbling. I just disagree point blank.
If I treated my misses like buying an expensive business product from a manufacturer, the minute she started being an arss, or looks went slightly down from film star, I’d switch due to failing returns and better options in the market.
Yes. Loyalty can be tested and have its limits but ultimately the premis is you start with standing by something through ups and downs and that is what separates it from just hop scotching around for the next best thing the minute what you get out of the situation falls short of expectation. A premis which, unless emotionally attached a business would not do when acquiring expensive assets.
Perhaps your boss used the phrase with misplaced judgement. Given its a piece to project to customers surely every word and projection counts? Just a thought that occurred to me and some others.