Ok, Iām going to stick my oar in here for a moment.
The other day one of my extended family was moaning that they had to stay in all day to await delivery of a washing machine. They didnāt understand why they couldnāt be given a exact time. Now you know and I know that there are too many variables for that to be possible - where the deliveryās loaded on the truck; whether all deliveries are completed first time or whether the driver had to go back a second time to get rid of one that was blocking our protagonistās in; traffic en route; getting to the fourth drop and finding it has to be humped up 6 flights of stairs with only an 80-yr-old to help; blah blah blahā¦
But my family member couldnāt get stuff like that, nor that there may be internal reasons why they didnāt have āone of those sat nav tracker thingsā, nor could they understand why giving driversā mobile phone numbers out would be a recipe for disaster. Everyoneās an expert, see.
Iāve lost count of the number of times the container terminal I work out of has had itās cranes winded off during winter and Iāve ended up arriving late at a customer as a result. Thing is, these people canāt seem to get their heads around the fact that something which is a tad brisk at ground level may well be a great deal friskier when youāre 50ft up in the air, and that itās not very safe to be swaying around in that with 30 tonnes hanging off the spreader in a gale. Consequently, there is nothing on godās green earth that can be done to get hold of a box buried 5 deep and 7 back on the quay, when the automatic storm locks have frozen the crane in the way, preventing a stacker truck from trying to get it out. Nor can they appreciate just how much longer it takes to move stuff that way with a stacker truck, even if you can reach it. But hey, everyoneās an expert.
Itās the same within any other industry. Just as Joe Public doesnāt appreciate the competing factors which dictate the way haulage is run, nor do we as truck drivers appreciate the competing factors pulling a magazine editor about. Yes, a certain amount of revenue comes from the cover price, but a great deal more comes from selling advertising, and what the advertisers want to see in order to persuade them to buy space isnāt always what keeps circulation figures high - yet our hapless Editor is asked to please both.
Then you have to remember that he too has a boss, who in turn has a boss, who in turn is accountable to someone else. Each of these stages of management has itās own priorities, each leans on their subordinates to fulfil those goals, even if they are at odds with the Editorās own remit, and each judges and is judged by the results.
The last thing to bear in mind is that, never mind what a magazine was set up āforā, or which market it was originally aimed at, readerships - like website users - evolve, and the actual core market may end up being different to that you would initially think of when looking at a cover ethos which hasnāt evolved with it. But as Editor, thereās nothing you can do about that, because youāre stuck with the brand image the publishing company tells you to run with, whilst at the same time being expected to keep a completely different group of people buying, a second group paying for ad space, and keep running with outdated āset in stoneā bits of the publication for no other reason than because they have always been there so you arenāt allowed to chop them.
Oh, and by the way, to do all this youāll get paid a mediocre salary, do stacks of unpaid overtime, have your head on a pedestal for people to throw stones at - even though a lot of the stuff upsetting them is out of your hands - and be given an ever diminishing budget with which to produce it all.
At the end of the day, just as others can look at our jobs and tell us how to do them better, so we can look at Willās in the same way. But equally, just as we may get odd useful points and ideas from criticism of us, we wouldnāt change how we do things overnight on the say so of someone with no comprehensive appreciation of the practical obstacles we have to work around. Constructive ideas and fresh thinking is useful. To be told how to redo your job again from scratch by a rank amateur is not. Because actually, only the experts are REALLY experts.
There is, of course, one big difference here. This outlet for your grievances is actually paid for and provided by the very people you are throwing brickbats at. Not many companies would do that, so they canāt be all bad, eh? It costs you absolutely nothing to post on and use this website, regardless of whether you are a paying customer of RBI or not. Maybe a little tiny bit of respect is due for that, if nothing else.
Ps. Will does not drive a Roller. Or at least not one with an engine. He is forced by the missus to use one to slap paint on the walls from time to time, however, as professional painters and decorators are expensive for couples living in London on one wage with a young family, whatever people may fantasise about. 