Is there a growing trend towards not signwriting trucks these days? I was talking to my boss about two of our trucks being signwritten, but he said he’s not really bothered. He reckons we get enough work without advertising and says the added bonus of plain trucks means no “a stone fell off and …” type phone calls from chancers.
More and more small tipper firms around here are not signwriting trucks either.
no sign writing on mine,and that’s the way I like it.
as your boss rightly says about chancers trying it on with the old stone chip in the windscreen ■■■■■■■■.
Ours are still sign written, big huge logo’s.
The less evidence the better! 
Pete.
I think over the years companies have shifted to leasing trucks rather than buying the so the less work to put them back to how they were when they arrived saves money I guess.
Transport has moved away from tradition. Colours, sign writing and identity have be replaced white cabs and grey chassis, vinyl wrapping for the big boys and a very dull image these days. To be honest, what’s the point? I think Joe Sharps kit is really nice, but that was being slated on another thread
We are sign written from top to bottom.
It does work, I do find I go somewhere I haven’t been for a while, and end up going there a few times in the next couple of weeks!
While the artwork on some trucks can look nice, the overall impact I find a bit gash, and I wouldn’t want the attention driving it. 
A clean unwritten truck if possible please! 
I found on the flour it was better to have signwriting. My regular truck was but my mate drove the contract hire one, and had his curtain slashed (not by much but not the point) probably because his load wasn’t obvious.
Strange my boss’ main concern with signwriting was “we’d get too many phone calls.”
Compare a couple of recent threads containing photos of trucks, there was Joe Sharps and Luke Vernons new lorry,which one was more eye catching signed or plain?
Uncleskid:
Compare a couple of recent threads containing photos of trucks, there was Joe Sharps and Luke Vernons new lorry,which one was more eye catching signed or plain?
The trouble with that analogy is they’re both eye catching. Sharps scania is eye catching as it has had a quality paint job that doesn’t look anywhere near the twelve years old that it is, and Luke’s 750 is eye catching as it’s brand new and stands out from their others.
Muckaway:
I found on the flour it was better to have signwriting. My regular truck was but my mate drove the contract hire one, and had his curtain slashed (not by much but not the point) probably because his load wasn’t obvious.
Strange my boss’ main concern with signwriting was “we’d get too many phone calls.”
People can find out what contract a company has going because lets face it, drivers talk so they know which firm to look for. All our company logo’d trucks have all had their curtains slashed and robbed on multiple occasions but my plain blue truck has only been cut twice.
It must be a bit disheartening for truck photographers, increasingly plain lorry fleets. I wonder if they in general, ignore unsignwritten trucks?
Our grab truck is plain white/black body, yet I find other grab drivers wave whether they’re liveried or not.
Muckaway:
It must be a bit disheartening for truck photographers, increasingly plain lorry fleets. I wonder if they in general, ignore unsignwritten trucks?
Our grab truck is plain white/black body, yet I find other grab drivers wave whether they’re liveried or not.
Its because of the nature of the business. The time where you had family firms with all nicely liveried up units and trailers are slowly dying. The massive firms offering “complete supply chain solutions” are dominating the market now, these lot just rent trucks and trailers because its so much cheaper considering the large EU restrictions that get tighter every year so trucks are replaced more often. Not point spending millions on liveries that will only last 3 years or less, just get them in white, slap a tiny sticker on the door and you’re good to go.
