Sainsbury’s offered a brewery £2 mill less than what they wanted for deliveries for the 2006 contract …
Guess what the brewery said ?
Could this be the begining of supermarket world control demise .
( given that tesco has already got to now collect there good’s for trying it on and holding lorries up all day )
Stand off so the rumour goes and from what the rumour also say’s the brewery ain’t budging …
Knowing how close and tight knit the British Haulage industry is they will get someone to do it for half the price have they tried phoning Willi Betz yet?.
If you are selling a premium brand, then you might be able to tell Tesco’s to swivel, because customers will come in expecting to buy certain brands and as many of the beers on sale are owned by large brewery’s they have the power to hold out against a Supermarket.
muckles:
If you are selling a premium brand, then you might be able to tell Tesco’s to swivel, because customers will come in expecting to buy certain brands and as many of the beers on sale are owned by large brewery’s they have the power to hold out against a Supermarket.
true,the majority of own brewed beers sold in supermarkets are brewed by your smaller breweries ie,cains,jennings,etc.etc.