Afternoon Gentlemen, this morning we received a farm delivery, the 6wheeled tractor was a normal modern ten spotlight job, but adorned with air brushed ladies of all description, mostly showing more breast than Tesco`s chicken counter!..if my spectacles are to be believed! Apparantley the “ladies” were “famous” stars of the big screen, …but unrecognisable to this old codger!! (as were their “pneumatic” attributes,… had they been taking cattle growth hormones, or was it artistic licence)■■
But during the days interminable hedge cutting, it set me thinking. What is the object of a livery? To make ones vehicles recognisable out on the road, to stand out from the herd, to project a professional, (oh how that word has become overworked in the last two decades), image. The reasons are many, and varied.
Britain used to have the most characterful and identifiable lorries of any European country. Sadly todays vehicles , in the main, seem as dull as any French Fleet of the 60s. Is the reason the preponderous use of leased/buy back vehicles, or just simple cost?
Probably my age, but I fondly remember the elaborate liveries carried by Hire and Reward vehicles throughout the British Isles. Not simply the Scottish ones, Devon and Cornwall, the North west, and East, and of course the Black Country ones. With the move to Curtain sided trailers, some of the more traditional liveries began to look a little incongrous, unless the theme was applied to the whole outfit.
As closing speeds on Motorways increased, more impact was achieved by bolder and simple schemes, whereby an outfit was instantly recognisable by its colours, and bolder, simple writing. Its an endless subject, what one man likes, another does not. But what are your favourites, and why??
Lets see some images, for us all to enjoy…over to you Gentlemen
Hi Saviem here is my contribution to your new thread from when i started to date some fourty years,you are right when you say in the old days trucks had loads of signwriting all over them and today it is just big bold get your name noticed.In my opinion its best to have most information on the rear end as trucks have always some one behind them following till they can pass and we have in the past got work in this manor and as the last picture of the rear of one of our trailers shows a logo micky taking " Mary Poppins" supercalifragilistic etc etc which has generated phone calls just to say thats brilliant and has been on our trailers for over twenty years now,cheers Buzzer
