Morrisons fish advert

as many of us have had the misfortune to deliver to a morrisons rdc. how the [zb] do they get away with adverts on tv explaining that they serve fresher fish than other supermarkets, when as we know, they leave us hanging about all day before tipping us.

Probably because they can…sadly, according to trading standards, “Fresh” fish only has to pass the following criteria:

Packed and transported in Ice with no additives
Have a shelf life of up to 10 days