The designer behind Jaguar’s controversial “woke” rebrand has reportedly been dismissed from the carmaker just days after a new chief executive took over.
Gerry McGovern, who was formerly Jaguar Land Rover’s (JLR) chief creative officer, was told he was being dismissed with immediate effect on Monday.
He was then escorted out of the office, according to reports, although details of his exit remain unclear.
JLR, which is owned by Indian conglomerate Tata, declined to comment.
The turmoil comes just days after PB Balaji, the former finance boss of Tata Motors, succeeded Adrian Mardell as chief executive of JLR.
It brings an abrupt end to Mr McGovern’s 21-year career at the carmaker, where he masterminded a revamp of Land Rover’s Defender model and the company’s line-up of Range Rovers.
He was also the main creative force behind last year’s radical rebrand of Jaguar that aimed to shift the marque away from its traditional “Jag Man” image towards ultra-wealthy customers.
^^^ basically Jaguar swallowed the line and employed a talentless wuckfit based on a slick presentation with little or no substance and it bit them in the arse? Good, that makes me happy.
Once these companies realise that they are built on ALL of their employees from the bin emptier right up to the R&D folks, the designers, the engineers and the shop floor workers then maybe, just maybe they will succeed.
Basic and competent are mutually exclusive.Jaguar lost its raisin d’ etre with the EV mandate it should be allowed to die with dignity.Luckily the 6 cylinder Discovery and Defender and Range Rover are still in production.Also V8.You know like the first ever Range Rover was designed with from the start.
EV Disco, Defender, Range Rover who knows.But will at least have the weight capacity to haul a load of batteries.
You should apply for his job.You’ll fit in perfectly.You think the customers will be queuing up to buy cheap 4 cylinder pick ups with a Jaguar or Land Rover badge.Which has to be traded in for an EV with negative equity on the trade..
We didn’t get Jaguar utes in the southern hemisphere, but the Series Land Rovers have proven to be more reliable and robust than your rusty oldJag. The Land Rovers also have excellent spare parts availability.
As for Gerry’s old job, I think the commute would cruel it for me; however, if you could do a better job of convincing JLR that you are the world authority on everything, than you have with us, you may be in with a chance. Bonus points if you can speak Indian.
Do you ever read back to yourself, what you have typed?
As usual your reply has little relevance to the conversation in progress. Heck, your sentences have barely any relationship to each other.
If a series Ute in your parlance was better with a horrible sounding over stressed 4 cylinder motor they wouldn’t have bothered rightly shoehorning the 6 cylinder L head and later the V8 in it.They ain’t cheap to buy because their owners attach more value to them.But definitely no less basic.I’ve got issues with all modern JLR’s in not providing a manual option.The rest is fine.
You said ‘go back’ to something ‘basic’ .The 4 cylinder series 1 pick up was as far back and as basic as it gets.
Fortunately the 6 cylinder series 2 and later V8 Range Rover were relatively soon to follow.While I prefer the 6 cylinder Ingenium Discovery and 6 and 8 cylinder Defender to the 6 or 8 cylinder F Pace.Time to let Jaguar go.
As for my so called rusty series 3 XJ.A recent 6 figure valuation and sale price, just for a lesser modified series 2 coupe version with the 5.3 and manual box, has been a game changer regarding my plans for it.
There might well have been a one-off sale of a car for the figure, but I would suspect it would have been valuable because of some particular history attached to it, such as a famous owner.
“Modifications” can make a car more desirable, or can make a classic a bodge job to be avoided.
A sound coupe, in good nick (apart from one brake line) is probably worth a fair bit.
Is it enough for a life long ticket on board the Queen Elizabeth? Nah. But better than a half-hour on a pedalo.
