How did we change from Transport/Haulage to Logistics?
Even the army has changed the RCT to the RLC.
Just more image ■■■■■■■■, giving it a fancy title makes it sound more impressive to others concerned about such things.
No different to R or S badges on the back of a car sporting 4 exhaust tips and de rigueur smoked window tints, or as in the case of some German car showrooms, the bloke once found standing behind the parts desk in a smock, has now been replaced by some geezer in a sharp suit with regulation pointy shoes now posing behind a spotless desk with a laptop in the main showroom.
Such ■■■■■■■■ impresses some people.
Since we can’t do powerpoint here, I’ll give a documented breakdown of how we get from “transport” to “logistic solutions”:
- Overpaid public school boys sit in board room and decide “transport” sounds dirty.
- They employ “rebranding consultants” formerly known as snakeoil sales people.
- Snakeoilers pay someone on Fiver for a few ideas then charge this as £100/hour to client.
- Snakeoilers pay bored housewives / house-husbands as a focus group.
- After consulting, everyone decides “transport” means jugganauts disturbing villages but logistics doesn’t.
- To charge even more, they add “solutions” to the name as they are charging by the letter.
If really pushed they claim the solutions bit is because they organise getting it from the sender to the receiver and maybe warehouse it in the middle. Like people used to do, but now they charge a bit extra for each step and for producing the powerpoint report.
So something like this
Just as personnel department got rebranded as HR, and wages changed to Payroll.
Personally, I reckon the rot started about the time Land Rover moved their headlights out to the wings. What were they thinking of? (and as for windey down windows…)
SWEDISH BLUE:
Even the army has changed the RCT to the RLC.
Wasn’t just the RCT that went over. In addition the ACC, RAOC and the RPC all amalgamated to become the RLC.
There are no jungles in Africa any more just rain forests, rain forests get grants jungles don’t. Same tune ,different words.
Logistics is a lot more than transport. If your widget factory needs the product delivered, you can use a transport company. If you want someone to store your output, pick customer orders and deliver to the end user just in time, you need a logistics company.
In fact, logistics is even more than that as it should also include sourcing the raw materials and managing inventory.
Of course, some transport companies call themselves logistics companies to make themselves sound more important.
And you lorry drivers are now known as…Oh wait, your still lorry drivers 
never mind 
Transportation as a word seems to be creeping in. 
Juddian:
Just more image ■■■■■■■■, giving it a fancy title makes it sound more impressive to others concerned about such things.No different to R or S badges on the back of a car sporting 4 exhaust tips and de rigueur smoked window tints, or as in the case of some German car showrooms, the bloke once found standing behind the parts desk in a smock, has now been replaced by some geezer in a sharp suit with regulation pointy shoes now posing behind a spotless desk with a laptop in the main showroom.
Such ■■■■■■■■ impresses some people.
^^^
This all day long. ‘Logistics’ being another one…yet just more corporate ballcocks…
in the manufacturing plant where i work , ‘logistics’ is done by ‘expeditors’ (used to be called buyers)who order and arrange to get the parts from the supplier to the factory, ‘internal logistics’ gets the parts around the factory to the line . ‘transport dept’ here means the delivery of machines out of the factory ( my bit) although being a transport geezer I now stick my nose into anything that goes on wheels outbound or inbound.
I agree that logistics does mean more than just transport, so that is why companies formerly described themselves as providing haulage and storage or transport and warehousing.
As said the snake oil salesmen got hold of the idea of making everything sound ‘■■■■’, 
convincing themselves and their thick as ■■■■ clients this is the way to go. Much the same as advertising now partially revolves around endorsements from airhead celebrities.
Hence I have ‘turbocharged’ razor blades. FFS.
Yep corporate bollox, I was looking for a “thumbs up” to click as there are some good comments. 
God forbid the Shore Porters Society change their name, btw, other Removal Logistics Solutions suppliers are available 
Saw a battered filthy green and white DUF pulling a Lidl trailer with the three words that spoke volumes.
Corporate Solutions Logistics.