My company is also keen on fuel comsumption, but have not gone as far as telling us to cruise at 50mph(Limiter set at 55 anyway). We have been given individual driving instruction, about always staying in the green band and letting the torque pull the speed up, rather than over revving the engine, also block changing the gears and using the cruise control. They are also trailing some new aero-dynamic kits on tractors & trailers
(any colour as long as it’s white)
We also attended a seminar about fuel efficiency, which gave some facts & figures from other company trails. Some of the saving are fairly dramatic and all go straight to the companies bottom line profits. But the benefits to the driver are less direct, unless related to a bonus scheme. eg: more profitable company = better wages etc 
www.transportenergy.org.uk/
We should discuss our daily KPL at the end of shift de-breif, but very rarely do 
I personally drive at 53mph on cruise control and find it less stressful, but we only carry light weights, so can maintain a constant speed uphil and down dale. (also play leap frog with the 44t 70mph downhill speed merchants, but thats a different topic
) and leaves a bit in reserve for overtaking slower moving vehicles.
Havn’t Hanbury Davis set the limiters on there trucks to 53mph 
Have no experience with Vemis, but we are on Isotrak. Which is a satelite tracking system. I know they can check where you are at all times, but if your doing nothing wrong, you have nothing to worry about. On Isotrak messages can be sent in both directions, so the mobile becomes redundant. Most of the data has to be imputted by the driver, including driver mode(like tacho), but it has a timer on it, so you can keep track of driving hours(not as sophisticated as Hour Guard) We also have a panic button for emergencies.
From memory doesn’t Vemis record everything including driving style, eg engine revs etc.
Like everything else in this business, it depends what the wonderful/pillocks (delete as required)in the office want the information for
and how they use it 