If i was freight forwarding, or indeed looking for a haulier from cornwall to valencia, i would be looking for a rate that puts more money in my pocket, but gives a good service, forget loyalty, its all about profit margins, as much as its nice to see british hauliers doing it, thats not how it works, otherwise the brits would not get a backload from anywhere, it will be a one way journey throughout europe, for it will be work only for the european countries that you are delivering to.
DOG eat DOG may the best man win.