Somebody sees the advert and buys the goods or services that are on the side of the trailer, the firm selling it makes a profit and gains more clients or buyers, and the driver will not receive a penny for that, why is that then?
Firstly because the driver doesn’t own the trailer and secondly because there would be no way of quantifying how much goods or services were sold because of any one particular advert I suppose.
Bus firms have been making money, in some cases lots of money, from advertising both their own and other people’s wares on the side or all over their vehicles for a long time and I think you will struggle to find a bus driver who has been paid more to drive an advert-laden bus compared to a plain one.
If it brings money in it is making everyone’s job more secure, that’s about the long and short of it.
Probably the same way as you drive a truck with ‘Joe Bloggs Haulage’ plastered all over it. You are advertising the company you drive for. You probably don’t earn any extra money from any work generated from that.
Harry Monk:
Firstly because the driver doesn’t own the trailer and secondly because there would be no way of quantifying how much goods or services were sold because of any one particular advert I suppose.
They do quantify how much advertising is worth, the money for the Mazda we raced last year came out of their PR budget and they justified it by working out how much press they received and they actually put a value on that. We also looked at getting a dedicated transporter in Mazda colours, again the cost would be justified from the Advertising value.
one firm i worked for had a trailer curtains advertising their customer , the customer paid for the curtains . everyone happy , the boss got free curtains and the customer got the publicity .
rigsby:
one firm i worked for had a trailer curtains advertising their customer , the customer paid for the curtains . everyone happy , the boss got free curtains and the customer got the publicity .
Kent-based Salvatori do this, their curtains advertise Hedgehog drain brushes, and agencies offer to pay to place adverts on fridge trailers although I tend to think that if there was any money in it then you would never see a plain white fridge.
muckles:
Harry Monk:
Firstly because the driver doesn’t own the trailer and secondly because there would be no way of quantifying how much goods or services were sold because of any one particular advert I suppose.They do quantify how much advertising is worth, the money for the Mazda we raced last year came out of their PR budget and they justified it by working out how much press they received and they actually put a value on that. We also looked at getting a dedicated transporter in Mazda colours, again the cost would be justified from the Advertising value.
I know, but it’s all “kiddology”, I did a very small roadshow once travelling around UK shopping centres promoting the long-defunct Open Interactive TV, their press officer once persuaded a reporter and a photographer from some crappy provincial free newspaper to come along- “The Smethwick Advertiser” or somesuch and they printed a quarter-page story with a photo on the bottom of page 17, and she reckoned it was £50,000’s worth of publicity.
It wasn’t, of course, it’s just what promo people say to justify their jobs and as long as there’s some tangiable benefit to me then I’m quite happy to nod my head and agree. If some other mug came along and offered me money to race a Mazda then I’m sure I’d agree with them that it was a wonderful idea. 
Harry Monk:
muckles:
Harry Monk:
Firstly because the driver doesn’t own the trailer and secondly because there would be no way of quantifying how much goods or services were sold because of any one particular advert I suppose.They do quantify how much advertising is worth, the money for the Mazda we raced last year came out of their PR budget and they justified it by working out how much press they received and they actually put a value on that. We also looked at getting a dedicated transporter in Mazda colours, again the cost would be justified from the Advertising value.
I know, but it’s all “kiddology”, I did a very small roadshow once travelling around UK shopping centres promoting the long-defunct Open Interactive TV, their press officer once persuaded a reporter and a photographer from some crappy provincial free newspaper to come along- “The Smethwick Advertiser” or somesuch and they printed a quarter-page story with a photo on the bottom of page 17, and she reckoned it was £50,000’s worth of publicity.
It wasn’t, of course, it’s just what promo people say to justify their jobs and as long as there’s some tangiable benefit to me then I’m quite happy to nod my head and agree. If some other mug came along and offered me money to race a Mazda then I’m sure I’d agree with them that it was a wonderful idea.
Or maybe the particular product you happened to be promoting was just plain ■■■■■■
Harry Monk:
muckles:
Harry Monk:
Firstly because the driver doesn’t own the trailer and secondly because there would be no way of quantifying how much goods or services were sold because of any one particular advert I suppose.They do quantify how much advertising is worth, the money for the Mazda we raced last year came out of their PR budget and they justified it by working out how much press they received and they actually put a value on that. We also looked at getting a dedicated transporter in Mazda colours, again the cost would be justified from the Advertising value.
I know, but it’s all “kiddology”, I did a very small roadshow once travelling around UK shopping centres promoting the long-defunct Open Interactive TV, their press officer once persuaded a reporter and a photographer from some crappy provincial free newspaper to come along- “The Smethwick Advertiser” or somesuch and they printed a quarter-page story with a photo on the bottom of page 17, and she reckoned it was £50,000’s worth of publicity.
It wasn’t, of course, it’s just what promo people say to justify their jobs and as long as there’s some tangiable benefit to me then I’m quite happy to nod my head and agree. If some other mug came along and offered me money to race a Mazda then I’m sure I’d agree with them that it was a wonderful idea.
I sort of agree, I can’t see where thy get the figures from, but that’s how it works and how they justify spending x £ on a particular form of advertising. The way they got a figure of what advertising on the truck would be worth was to compare it to a billboard.
I saw a long wheelbase merc van the other day with a big advertising board on the back - I wonder if they are cost effective■■?
Must be a boring job driving that around all day not knowing if anyone is taking any notice or not. It was parked right next to me when I went to get my car cleaned and I can’t even remember what was on it.
pete-b:
Or maybe the particular product you happened to be promoting was just plain [zb].
It was, it was complete crap, the idea was that you could do banking and shopping via your television, but they never managed to get it working and while they were trying and failing and repeatedly pushing back the launch date, the internet was working and rocketing in popularity (this would have been 1999 or 2000).
I managed a crew of four promotions girls, one of whom was Sarah Hollamby who used to present “Crackerjack!” on ITV in the early 1980’s. We all knew it was crap and it wouldn’t work but we milked it for as long as we could. 