The key for me was to understand where my potential clients hung out online. I invested a decent amount in advertising on LinkedIn and Google. Both platforms gave me tangible results, especially when I tailored my ads to a specific audience.
I didn’t go through a marketing agency. Did all the heavy lifting myself. One tool that was super handy was adspy. It basically showed me what ads my competitors were running. Gave me a ton of insight, and from there, I could cherry-pick the best strategies and tweak them for my campaigns.