26 years an Lgv Trainer:
What is wrong with the word “Cowboys” Krankee ?
You pose a valid question, which I will try to answer.
The term ‘Cowboy’ has many connutations, not least of which is that the service/product provided is less than should be expected. With many, if not all of these companies, the ‘end game’ provision is at a level of training which cannot be faulted. Where they fail is in the marketing and pricing policy, along with (variously) impracticable promises.
Put yourself in the position of an aspiring driver doing a Google search. Would they search on “LGV training Cowboys?”. Most wouldn’t. They’d search on “LGV Training” for a given area. Which would pull up the sponsored links to National or Nationwide companies. The one’s which we both know and hate.
However, if they were to input, “LGV forums + National Training” (or a variation of those terms) then your amended post might feature high amongst the list of responses.
I make the observation from the aspect that you are ‘preaching to the conversted’. If you wish to attract a wider church, then you need to liberalise your terminology.
