. after unveiling the Silver Series TM with something of a song and dance in 1982, that does seem odd. Well spotted, Boris. The story has another twist, before its 1986 end. I wonder if GM were aware of the possibility of pulling out of the Europe truck market, so wanted to limit their warranty liabilities? They were not in a position to just walk away, given that they were intending to stay in the car/light van sector. Maybe our man in the sales/marketing office will know more- Monsieur Saviem, another chapter is due, I believe.
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Evening Gentlemen, now Anorak I can only go from my personal records, knowing how , (truly), perverse, Managerial decisions could be, and the few figures that still lodge in my Cranium, to try and answer your decisions.
Boris made a good input…but is he aware of the Detroit powered Transcontinental that was evaluated by a major fleet in France?
So Bedford, (and to answer Carryfasts question regarding development of a 6 cylinder engine “in house”.
Of course they did, it was the 8.2 litre, (27 bhp per litre),220 bhp, 516 lb ft, via a Fuller RT609 9 speed 32 tonnerTM32. 250 of 1982. 9ft 10in wb, parabolic springs, available to any operator circ 17000, and fleets at 15500 (GBP)…and that was cheap, in the big volume sector, such as the Scania DS8, DAFs 825, and the RVI 06.20. 30. (45 range)
Just as an aside, (as dear Carryfast seems to wish, with rather distorted logic, all blame on the demise of Bedford, to its UK management), and perhaps he could re-read my posts vis the “Centralisation” of US thinking regarding, “the World Truck Program”. Lets examine just a couple of the achievements from Luton/Dunstable.
Wayne Cherry was Design Director for Bedford, it was his team who came up with the “Long Haul” truck concept in `78. It was his team who came up with the “aerodynamic” TL concept in 81. The redesign/relaunch of the TM was from his area in 82. LT 250, RTX11609 @36.5 tonnes, TM4400, either as a 6V 92TTA @ 265hp, or 8V92TA @ 386 hp, both with Fuller…or the real seller E290 ■■■■■■■■■■■■■■■■ or tractor.
■■■■■■■ spent 100000000 in bringing the L10 range to market. The ■■■■■■■ powered TMs were European sellers…particularly at the prices they went to operators at.
Lets go to the background facts… an overview…The World Truck Program…Centralisation of all power to Pontiac Michigan.
Isuzu 34.2 % General Motors owned. Bedford 100% owned.
James T Riley, (do you not just love American names), authorised the importation of the Isuzu Trooper, and the L.U.V. pickup products into the US…directly competing with their own GMC products…but more fuel efficient!!
Isuzu, to be rebranded as Bedford for the SE A sia markets, (losing over 2000 chassis per week from Bedford)!..but saving on shipping cost
Experimentation with SMC (Sheet Moulded Compound), and bonded cab structures, to replace GMC Astro, and Topkick cab models> Despite Bedford having created the admirable full width, and narrow TM structure. But GMs idea was to ship “heavy” range cab design/technology “out” to Bedford…not import existing “state of the art”, (and it was in 75-79, design), to the US market.
But was number 1 in the US market,1982 +1 million, (Ford at c 790k, Chrysler 240k)…but to confuse the issue GM stats include 4x4 Blazer and lcv, (Light vans)
But GM were in trouble, their market in the US was polarising around the class 6 and 7 Topkick range. And all the Importers, Magirus, Volvo, Fiat, VW, (Paccar, KW, Peterbilt), and us with our French Macks, were kicking merry hell out of the outdated designs from GM.
GM had 9500 Chevy/GM dealers in the US , 90 Factory outlets, and 270 plus “heavy” truck outlets. GMs inflexible, and dictatorial “centralised” managerial attitude towards its own market was loosing it market share in all sectors post `82.
But let us reflect on Bedford, remember having to adhere slavishly to the dictat of Pontiac, Michigan.
Up to 1979 in the black…making money.
1980 loss of 83.3 million…remember what Pontiac had decreed…Isuzu branded as Bedford for SE Asia. And the UK market slumped in 1980.
1981/1986 Bedford loses c 300 million pounds.
Lets look at those figures…
1984T/O 335 million pounds,47ooo units wholesale , (to dealers/importers), .
1985 t/o of 401 million, wholesale, (to dealers/importers), 61000 units. Bedford loses 73 million pounds.
1985 Bedford management predicted breaking even! GMs President, and his team were not pleased, and the search was really on to find a partner to share the pain.
But in Bedfords business the TM was not the key player, it was the LCVs, (Light Commercial Vehicles). The Isuzu design that was the Bedford Midi, (primarily aimed at the Italian market, where Freight Rover was the king…surprising is it not…Lorries and LCVs are Global businesses. A nd the Rascall, a pure Suzuki design. But Bedfords biggest problem was the aged CF , never a match for Transit, or the later Mercedes vans.
But as reported in my earlier post by 1986, (despite desperate talks post the Leyland, HM Government debacle), with Volvo_White in the US, the World Truck Program, and GMs diabolical US managerial strategies saw the end of Bedford in the UK.
Not as simple as the choice of engine for the TM range is it?
Im away for a medicinal Bollinger,
Cheerio for now.