Wild’s Motors were from Altrincham near Manchester not be be confused with the Wild Group who were from the South West of England.
Its a 1974 registered Atkinson Searcher Reg No CMB 712N which i think was originally a flat and had the Riding’s sleeper fitted after being converted into a curtain-sider, Chris Gardner will know more.
They ran a fleet of ERF’s later adding a few Volvo’s to their fleet in later years
Their original depot was on Manchester Road which is now occupied by Inchcape Volkswagen dealers. Last i heard of them was in 2011 when they ran a this Volvo FH12 out of a shared yard on Atlantic Street Altrincham which today is now solely KDM Motortech.
