On the bridges

On a farm on the right hand side as you go west across the A66, will keep an eye out for it when I go to Scotlandif I can see it up there. Ive seen this word for ages, I honestly didn’t think anyone else was noticing it. Glad its not just me then.
One for the European drivers from 15-20 yrs ago, what was it that was written (if I remember) a lot in Belgium? I think it turned out it was the name of a band in the end.