My aim is to keep at least 50% of gross revenue after paying myself a realistic wage, keeping a careful eye on costs is paramount to achieving this, saving a pound is much better than making a pound as you get to keep every penny of a pound you save, until the taxman takes his cut.
If I knew what I knew now when I started out, I would have made a bit more money, but I also think I would have enjoyed it less, part of being an entrepreneur is the learning and recognition of mistakes, that can be very rewarding.
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