Many years ago a mate of mine worked an event in Germany, one of the companies exhibiting had sent the majority of their stuff via groupage, a tilt pulled up and basically threw out dozens of broken and scratched foamex boards, a broken chipboard display and several battered boxes with give aways in, I’m sure it saved an absolute fortune 
Probably the wedding dresses were fine, just ending up with the local team having to tart stuff up!