Reporting Agencies to the ASA

dinosteveus1:
Don’t know about anybody else but I’m fed up of seeing Agencies advertising non existent job just to get you to sign up.
The latest ad from DriveLink is offering immediate start on either days or nights. There is NO work from them and they ain’t supplied a night driver for over a month.
Could we report these to the ASA for misleading ‘punters’■■

Reply from ASA;

"Dear [Sir]

Thank you for your e-mail to the Advertising Standards Authority. Apologies for the delay in responding.

This is something we can investigate. If the ads are misleadingly giving the impression that there is a job available but actually they are just using this as a route to get people to sign up with the agency then it could well be found to be problematic under the Advertising Codes. The advertisers themselves would need to provide us with evidence to support the claims they are making.

I note you mention a number of different ads. It would be best in the first instance if you could give our complaints team some specific examples and detail your objections about those ads. To submit a complaint, please complete our online complaints form or contact our Complaints team at the address or telephone number below.

Kind regards

Debra"

So there you have it, if an agency advertises a non-existent job then the ASA will investigate. The agency will have to prove the job exists, you don’t have to prove it doesn’t.

This is the link for the complaint form http://www.asa.org.uk/Complaints-and-ASA-action/How-to-complain/Online-Form.aspx,

Their address is; Advertising Standards Authority
Mid City Place 71 High Holborn London WC1V 6QT

Telephone; 020 7492 2222

Anyone can complain (not just someone responding to an ad), it’s free and doesn’t take much time.