edd1974:
Yes. But that defeats the object. . Put prices up more and what customers are left will look elsewhere… Put prices down customers will come back…
I think you may be misreading the customer base. They are already demonstrating that they are happy to pay over the odds for their fuel for whatever reason (maybe, like most lorry drivers, they don’t actually pick up the tab themselves). Put the price up a bit more and most of them will be happy to continue paying at the higher rate.
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