I Googled The Fox at Colsterworth…
Whilst they have a Facebook page, they don’t appear to have a dedicated website.
It wouldn’t harm business to have one.
Signs on the southbound approach.
There’s a huge volume of traffic that never goes there because it’s going north. Perhaps a sign on the northbound explaining how to get to it via the Colsterworth junction? Returning northbound is a doddle.
Sarah could be really cheeky and just hand out leaflets at Colsterworth truckstop itself?