Ok, I give up...,

Who actually is “HELCH”?..

My guess,some ali g type basingstoke denizen with gangland pretensions.

It could be wrong but I’ve read that it’s a slang mix of Hiccup and Belch and is used as a term of disgust.

Some snowflake expressing its self,poor soul,thinks he is banksy

Not heard of it, but this gives a few versions and non make a ■■■■ bit of sense. Suspect the bridge will changed again by someone soon.

urbandictionary.com/define.php?term=Helch

I think this is a bit wider spread than “Basingstoke” as I’ve seen this on bridges all around, and not just the M3 corridor…

It seems to have replaced the “Give Peas A Chance” and “Ferodo Disk Brake Pads” as well. :stuck_out_tongue: