I think it’s a theme of furniture shops, Oak Furniture Land, Harvey’s etc do it and MFI in the past were on sale until they did finally ended with a closing down sale.
mrginge:
I think it’s a theme of furniture shops, Oak Furniture Land, Harvey’s etc do it and MFI in the past were on sale until they did finally ended with a closing down sale.
I know it is, but how do they get away with it?
Just idle musings. I think I’ve been off work for to long…
I brought a sofa from dfs in a sale but have never seen at any other price . They get around it by raising the price for a week or two in a store in the north of Scotland or somewhere else out of the way.
I’ve been watching a bit of daytime telly recently, don’t see to many DFS adverts, but plenty for funeral plans, (maybe something to do with the demographic of the channels I’m watching, no point buying a new 3 piece suite as your going to die soon, so pay for your funeral in advance ) and one that comes on all the time is the Card of Vanquish, which quite frankly has some serious production values for a 30 second commercial for a credit card nobody’s heard of, cast of thousands in period costume, seems to be filmed on location and a Scouse Lord of the Castle.
The answer is to trust none of them with their sales gimmicks…for example a Sofa in the sale is £399.99…after the sale it goes back to £900…maybe more…so if they can afford to drop their prices by less than half, that means theyre losing money…are buying in very cheap…or have been ripping us all off for a number of years…after all, there is only so much profit in an item !!
the nodding donkey:
I’m on holiday, so spending my time watching morning TV. …
I thought that adverts had to be truthful? Enhanced maybe, economic perhaps, but I thought outright lying was not allowed?
So how can DFS get away with their permanent ‘last change’, 'final reduction ‘, ’ lowest price ever’ sale adverts, which run on a permanent basis.?
They do the same in their stores in Spain. We sometimes shop on the same retail park (Carrefour Hypermarket), DFS Costa Mijas always has a ‘sale’ on. What they do is up the price for two weeks in other less used outlets and then pronounce 50% or whatever off.
When Herbert Hardy, a local businessman, started DFS at Darley Dale near Matlock he couldn’t sell furniture on a Sunday due to the trading laws back then. He got around it by selling fruit and veg, you paid (say) £200 for a bunch of carrots and got a free bed with them!
As said above,they can legally call it a sale if the product has been on sale at the higher price somewhere in a store for more than 14 days in the last 6 months.
So they plonk it instore for £999 for 2 weeks then are free to advertise it at the “sale” price of £399…ridiculous really.